What an accounting or notary firm’s website needs
By Ismael · Reviewed
An accounting firm or notary’s website has one job: to explain clearly enough that the right client gets in touch. Clients arrive with a situation — a company to set up, a house to buy, an estate to settle — and choose on trust. SiteBienfait builds and runs websites for advice-led firms around that. Here is the checklist we work from.
1. A page per service and per client type
Clients search by situation, not by firm. “Accountant for a new company”, “payroll for a small business”, “notary for a house purchase”, “estate settlement + town”. A firm with one “Our services” page matches none of these well. Each service the firm wants more of deserves its own page: what it covers, who it is for, the usual steps, what to prepare, and who handles it.
2. Plain answers to practical questions
The questions clients ask first — which documents, how long, what depends on the case — answered plainly near the top of the right page. These answers are what search engines show in results and what AI assistants repeat. They should be accurate, dated where rules change, and honest about what depends on the individual file.
3. Partners and team, presented as they are
Qualifications, areas of work and languages for each partner, stated exactly as held. Clients choosing an adviser want to know who they will deal with; search engines read the same profiles to understand who does what.
4. Honest fee information
Where fees are regulated or depend on the case, say so and explain how they are set. Where a defined service has a fixed fee, stating it helps. Never invent a figure to look competitive, and never present a fee as a bargain against other firms.
5. A clear first step on every page
A short contact form or booking link, a phone number, and what to prepare before the first call. Forms collect only what a callback needs.
6. Local details that agree everywhere
Each office’s address, hours and services identical on its page, on its Google Business Profile and in the structured data. Schema.org has an AccountingService type for accounting firms and a Notary type for notaries. See schema for a local business website.
7. Within the profession’s rules
Accountants and notaries communicate under their professional bodies’ rules. The common ground: information rather than inducement, no promised savings or outcomes, no comparison with other firms, client confidentiality. See advertising rules for professional practice websites.
8. A site that is fast and easy to maintain
Office hours change, partners join, rules change every year. A site that takes a developer to update falls behind. If the current site cannot keep up, a rebuild on the same domain that keeps every existing address is usually cheaper than patching it; the free redirect-map checker shows what a move would involve.
How SiteBienfait handles it
SiteBienfait runs websites for accounting firms and notaries as a monthly service: service pages written and kept current, partner profiles, local details in sync, and every change checked by a person before it goes live. See what we do for accountants and notaries.
Sources
- Google Search Central, “Local business (LocalBusiness) structured data”: developers.google.com/search/docs/appearance/structured-data/local-business
- Schema.org,
AccountingService: schema.org/AccountingService - Schema.org,
Notary: schema.org/Notary
Questions
01 What pages should an accounting firm website have?
A page per service and per type of client (new companies, freelancers, payroll, property, estates), partner and team profiles, practical information per office, and a clear first step on every page.
02 Should an accountant or notary publish fees?
Where fees are regulated or depend on the case, the honest answer is to explain how they are set rather than invent a figure. Where a fixed fee exists for a defined service, stating it helps clients decide.
03 How do clients choose a notary or accountant?
By situation and place — “notary house purchase + town”, “accountant for a sole trader” — and then by trust: who the partners are, which clients the firm serves and how quickly it replies.
04 What structured data fits an accounting firm?
Schema.org has an AccountingService type for accounting firms and a Notary type for notaries, both kinds of local business, with Person entries for partners.