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The terms, defined once

Every term the product uses, in one paragraph, with the page where the term does its work.

8 terms. Each one links to the product.

  • AI citation

    An AI citation is a visible reference to a page in an answer written by a language model. It is measured with repeated prompts; no site controls it.

  • Canonical URL

    A canonical URL is the address a page declares as its true location with rel=canonical. It consolidates duplicates and must match the sitemap and hreflang.

  • Change set

    A change set is one proposed website change, written in a sandbox, previewed, run through the gates, approved or rejected, then deployed and measured.

  • Core Web Vitals

    Core Web Vitals are Google page-experience metrics — Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift — measured on real devices.

  • GEO (generative engine optimization)

    Generative engine optimization makes a site easy for an AI answer engine to retrieve, verify and cite: clear answers, entity facts, schema and bot access.

  • llms.txt

    llms.txt is a plain-text file proposed at a site's root to summarise it for language models and link key pages. It is a convention, not a standard.

  • Redirect map

    A redirect map records the decision for every legacy URL: keep the path, redirect it, remove it or flag it for review. It is tested before cutover.

  • SEO contract

    An SEO contract is the fixed list of search facts a migration must keep — URLs, titles, canonicals, schema, sitemap and robots — checked as a pass-or-fail gate.

The free redirect-map checker puts one of these terms to work on a real list of URLs.