Guides for website migration, SEO and GEO
Each guide answers one question people actually search, names its sources with dates, and links to the work it describes.
17 guides, grouped by cluster.
For professional practices
- Advertising rules for a professional practice website
What lawyers, dentists, health practitioners, accountants and notaries can say on their websites: the rules regulators share, and how to write within them.
Reviewed
- How patients choose a dentist on Google and AI assistants
What a dental clinic’s website needs to be found and chosen: a page per treatment, booking on mobile, accurate hours and careful answers to patient questions.
Reviewed
- Local SEO for physiotherapists and health practices
How physios, osteopaths and health practices get found: a page per service and area, booking links, accurate hours, careful answers and consistent details.
Reviewed
- SEO for law firms: one page per practice area and city
How a law firm gets found locally: one page per practice area and city, lawyer profiles, a current Google profile and answers clients can trust.
Reviewed
- What an accounting or notary firm’s website needs
A checklist for accounting firms and notaries: a page per service and client type, partner profiles, honest fee information and a clear first step.
Reviewed
Migration
- Build a 301 redirect map from a crawl
How to turn a crawl of a live site into a reviewed 301 redirect map: inventories, one-to-one destinations, status codes, testing and redirect lifetime.
Reviewed
- Search Console after a migration
Which Search Console reports to read after a migration, when Change of Address applies, how long moves take, and what separates fluctuation from a real problem.
Reviewed
- Website migration SEO checklist
The evidence a website migration needs before and after cutover: URL inventory, redirect map, canonical rules, sitemap submission and a rollback path.
Reviewed
- WordPress to Astro: what changes
What actually changes when a WordPress site moves to static Astro: page generation, editors, URLs, plugins, redirects and the Search Console work that follows.
Reviewed
Rebuild
- Redesign without losing traffic
A redesign keeps its search signals when URLs, content and internal links survive. The freeze list, the rewrite order and the checks that follow a launch.
Reviewed
GEO
- How AI answer engines choose sources
What Google, Perplexity and Anthropic actually document about retrieval and sources for AI answers, and which parts remain unpublished and unproven.
Reviewed
- llms.txt: what it does and does not do
llms.txt is a proposed plain-text map for AI agents. What the specification says, why Google Search does not need it, and when publishing one is worth the hour.
Reviewed
- What GEO is and what it cannot control
GEO is generative engine optimization: making a site's facts retrievable and citable in AI answers. What the rules allow, and what remains out of reach.
Reviewed
SEO
- Schema for a local business website
LocalBusiness structured data, explained: the required name and address, recommended properties, where the JSON-LD goes and what the markup cannot do.
Reviewed
- Striking-distance queries explained
How to find striking-distance queries in Search Console data, filter them into a real shortlist, choose the change and measure it without fooling yourself.
Reviewed
Operations
- Core Web Vitals for small business
Core Web Vitals in plain terms: the three metrics, the documented targets, which pages to fix first, and why a green score is not a ranking promise.
Reviewed
- What a website change should cost
How a website change should be scoped and priced: the work that drives cost, what a written estimate must contain, and what should never be paid for.
Reviewed